Sam Ostrom's Work Portfolio
Sales and Marketing Enablement
Summary: I created and reviewed a ton of different content for our Sales and Marketing teams as I was the product expert at Autify. These materials enabled them to show the value of Autify quickly.
Webinars
Demos and Feature Use Cases
Blogs, Posts, and more links
Why did we undertake this initiative?
As I mentioned in the GTM strategy, our best source of leads were inbound leads. On top of that, our Sales and Marketing teams were woefully underprepared to talk with customers and explain Autify's product. Autify's product lines are extremely technical. These materials were necessary for Sales and Marketing to do their jobs correctly.
What did I do to complete this initiative?
Here's the list of materials and content I provided
​
- Prepped Sales Decks
- Spoke on every one of our internal webinars
- Started a youtube channel with information on some features, use cases, and demos that could be given to customers (I'm the one who spoke in them and edited the videos, the youtube channel is unfinished as I left before completion)
- Created documents on our security and infrastructure for customers to understand our system
- Reviewed every blog post done by our writers to make sure product information was correct and we were messaging properly
- Partnered with external testing communities and influencers and wrote/talked about our product to be displayed on their websites
- Implemented the help center currently in operation and the process for documentation review (mentioned in detail in another section)
- Reviewed large customer requirements and wrote about Autify's technical specs
- Created and ran our discord community (no longer in operation)
Results of the initiative?
The only result of this initiative was that our marketing and sales teams could effectively display Autify's value to customers.